© 2011 Creative Burst Marketing & Design.

Great usability is a key component to a successful of a website.

The visitor should navigate through your website with ease. Elements such as the search box, your main navigation, should be positioned in areas that are logical and intuitive.

Web users are impatient and need instant gratification. Keep your message clear and focused. Have call to actions to guide the visitor where you want them to go. Have bulleted list instead of long paragraphs. Have anchors points that guide the visitor through the content of the page. The navigation and site structure should be clear and intuitive. The user should have no question on how to get from point A to point B. The design and content should be simple and easy to understand.

The less action is requires the better. Keep form questions to a minimal, avoid too many subscriptions, and limit pop-up windows. Keep your message clear and focused. And keep your website fresh and current with new content.