© 2011 Creative Burst Marketing & Design.

Key factors in a successful direct mail campaign

The main goal of a direct mail campaign is to deliver a sales message to a targeted audience and persuade them to take action. Whether placing an order, requesting information, or going to a Website. Once there is a clear selling message and there is an established goal for the mailing, then the design and concept will follow.

Do research on your recipients: Are they prospects or customers? Determine what action you need them to take. How much do they know about what you are selling? What is the price point?

The more you know about your targeted audience, the better your mailing list. Design for efficient mail processing, clean address placement. Make sure the message is clear and direct. Also that important information such as headlines, phone numbers, and benefits, can be read quickly. Use images that reinforce the message Keep the design simple.